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Rajmata of Vadodara supports the Swachh Bharat Abhiyaan initiated by Inorbit Malls, Vadodara

December 3, 2014

Inorbit Malls, Vadodara under its Inorbit Connect initiative carried out a Swachh Bharat Abhiyaan (SBA) on Wednesday, 3rd December. Key people supporting the drive include the Rajmata Shubhanginraje Gaekwad of Vadodara and Mr. Amit Bhatnagar, MD Diamond Power Infrastructure, who has been nominated by Gujarat CM Anandiben Patel as a brand ambassador for SBA. Inorbit malls do many community building and socially relevant activities in their efforts to make society a better place to live in. This cleanliness drive, which is a part of Inorbit Connect, was scheduled to start from the Sarabhai circle and go all the way to Inorbit Vadodara. The campaign saw participation from the retail staff of Inorbit Mall, the Vadodara Municipal Co-operation (VMSS), Youth, Socleen – a leading environmental NGO, media and other eminent people of Vadodara.   Apart from just initiating the drive, Inorbit mall Vadodara, also took initiatives to maintain the cleanliness of the city. They provided the utilities like broom, garbage bags and hand gloves for the drive and also provided the necessary equipment’s to paint the divider and imprint signage on the sidewalls, encouraging the citizens to keep the city clean and green. To ensure the cleanliness of the prominent area like Sarabhai circle is maintained even after the drive, the mall plans to approach the authorities, requesting them to shift the dumping area to a different locality.

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Unclean environment is not only harmful for our health but also for the animals. Random dumping of garbage directly or indirectly affects the whole environment, creating an unpleasant and unhealthy ambience. To further spread the message of creating a cleaner aboard for all living beings, 15 animal lovers participated in the drive with their pet dogs. The main purpose for this was to spread awareness about the dangers of randomly dumping plastic and other non-biodegradable waste which can be ingested by animals, causing health hazards in them and sometimes even resulting in death. Mr. Puneet Varma, GM- Marketing and Corporate Communications, Inorbit Malls (India) Pvt. Ltd. said ‘It is our responsibility to keep our surrounding environment and subsequently the country clean. I think it is a very apt issue that our country has so readily picked up on behest of our PM Shri Narendra Modi and we intend to encourage it through this activity in all our malls across the country. We thank Rajamata Shubhanginiraje Gaekwad and Mr. Amit Bhatnagar to support us in our initiative; we hope that people of Vadodara will definitely be motivated by their participation and will strive to keep the city clean. It is not a mission of a day rather more of a message to imbibe a healthy new clean habit’   Inorbit Vadodara intends to promote a sustainable system that will encourage a cleaner environment around the area and spread the message of ‘Clean India’.

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