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Swachh Bharat Abhiyaan at Inorbit Malad on 7th Dec 2014

December 7, 2014

Inorbit, Malad initiates Swachh Bharat Abhiyaan in association with the SEVA NGO To educate locals on methods to re-use and re-cycle, thus creating less waste

Inorbit Malls, Malad under its Inorbit Connect initiative carried out a Swachh Bharat Abhiyaan (SBA) on 7th December, Sunday. Inorbit mall has been conducting various community building and socially relevant activities in their efforts to make society a better place to live in. This cleanliness drive, which is a part of Inorbit Connect, saw participation from the mall &their retail staff along with the nearby residential societies, colleges & corporates in and around of the Mall. There were different teams cleaning various areas around the mall like Hypercity Side path, Goregaon-Malad Link road, Evershine Nagar signal and back road of the Inorbit mall. Inorbit’scleanliness drive is this initiative supported by the SEVA – an NGO working towards the re-use and recycling of waste, Health Saverz, Sorento Healthcare communications&Everything Goes Communications.Inorbit provided utilities like brooms, hand gloves and garbage bags to the supporters for the drive.

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The purpose of this cleanliness drive is not just to spread the word of keeping the area clean but also to sustain a clean lifestyle by educating the citizens on ways to avoid creating dirt and filth. SEVA will be conducting street plays and educate the participants on ways to segregate and treat garbage. The NGO will also be taking away all the dry garbage collected during the drive and process and recycle it at their Mumbai premise. Mr. Puneet Varma, GM- Marketing and Corporate Communications, Inorbit Malls (India) Pvt. Ltd. said ‘It is our responsibility to keep our surrounding environment and subsequently the country clean. I think it is a very apt issue that our country has so readily picked up on behest of our PM Shri Narendra Modi and we intend to encourage it through this activity in all our malls across the country. We hope that people of Mumbai will definitely be motivated by their participation and will strive to keep the city clean. It is not a mission of a day rather more of a message to imbibe a healthy new clean habit’ By associating with SEVA – an NGO devoted conservation of nature and animals, Inorbit intends to promote a sustainable system that will encourage a cleaner environment around the area and spread the message of ‘Clean India’.
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