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INORBIT MALL ANNOUNCES INTREND – A MODEL HUNT AND FASHION EXTRAVAGANZA

October 8, 2015

~Entries open for all above the age of 16 at Malad and Vashi malls~

Mumbai, August 2015 – Inorbit is on the hunt for the freshest face to match the fresh fashion at their malls in Malad and Vashi with their recently announced model hunt as part of the fashion extravaganza “inTrend”. Calling for entries from 26th August – 6th September ’15, inTrend is open to men and women above the age of 16, giving everyone right from teenagers, working professionals, fashionistas, stay at home mothers, fathers and grandparents the chance to take the fashion world by storm. Under the guidance of fashion ambassadors supermodels: Alesia Raut for Inorbit Malad and Sucheta Sharma for Inorbit Vashi. Each mall will select winners –male and female who will be given the opportunity to walk the ramp for three professional fashion shows for choreographers Richa Chaudhary and Yatin Gandhi in addition to getting their portfolio shoots done by none other than photographer Amit Khanna and an array of amazing prizes. The process of selecting 8 finalists for each mall which be a thorough and professional affair with multiple screenings, auditions and interviews post 6th September ’15. The finalists will be mentored by the fashion ambassadors and be given fashion guidance by the fashion industry’s known names. The grand finale will be a two day fashion extravaganza on 12th & 13th September with a fashion show with 18 professional models and finalists sporting the fresh A/W ’15 collections of various brands such as Chemistry, Ritu Kumar, Shopper’s Stop, Jashn, Soch, Raymond’s and Lifestyle closing the model hunt. The first day will see a masterclass with the likes of famous fashion bloggers like Aanam Chabbria from What When Wear, Jasleen Kaur from Fashion Bombay, Zubi Ansari from Velvet Imaginationz and Pooja Kochar from 30ishBlogging. There will be live performances with some well-established bands on both days of the finale to keep the tempo going. Speaking about the initiative, Rajneesh Mahajan, Executive Director, Inorbit Malls India Pvt Ltd said, “The customers are increasingly becoming aware of the global fashion trends and they want to know about the latest fashion trends. With InTrend, we are bringing together our retailers to showcase their latest collections of fashion and accessories. The campaign includes a model hunt for our customers where the winners will get an opportunity to be groomed by top industry names and will get the chance to walk the ramp with professional models.” So hurry and register at your nearest Inorbit Mall to participate in inTrend or at www.inorbit.in/intrend

About Inorbit Malls:

Inorbit Malls, a group company of the K. Raheja Corp, was initiated with an objective to not just create physical structures but also to influence lifestyles. Inorbit Malls, committed to setting benchmarks in retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combine the knowledge of the Indian Consumer and a changing Indian market scenario in locating, designing, planning and managing retail environments. Inorbit Malls began their journey by opening its first mall at Malad to the public in early 2004, in Mumbai. Since then, Inorbit has repeated its success with world class malls in Vashi – Navi Mumbai, Cyberabad – Hyderabad, Viman Nagar – Pune, Whitefield – Bangalore & Gorwa Road – Vadodara. The malls have universal class and appeal and seek to provide a one-stop destination for fashion, lifestyle, food, and entertainment leading to an international experience. https://www.youtube.com/watch?v=yF3ShA12NWM
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